service and with that, they are able to do a lot of targeting. i think that was their advantage with the trump campaign. the trump campaign is down playing their relationship with cambridge, too. the critical thing is if you look at brad, who is the digital director bragging about the size of their data base, the size of trump s database is the same size of the cambridge database and they talked about the fact they used cambridge as models to use look alike audiences. to some extent on the regulation front, i treat this like a consumer product. it isn t just the fact cambridge did something wrong but all the derivatives from that. anything that took place on this ill gotten data to begin with, the way i m considering it the fruit of the poison tree. i look at any other place that basically replicated or cloned this data set. what is going on with them? that s the thing that i think everyone sort of thinks after this is so you ve got this data and terms of service and they come along