The beauty category continues to see growth as consumers seek out ways to give their skin a lift, add some shine to their hair and enhance their nails. But like everything else in health and wellness, there’s no one-size-fits all solution. Not everyone has the same hair texture, skin type or even goals.
The brand’s multi-functional approach to protective skin care products for men hopes to serve ‘as part of a culture shift in which skin care for men is a staple and not an afterthought.’