Dolly said that movies based on folk sports and traditions have been successful at the box office. “This movie will highlight the lake hunting that is popular in the Malnad region,’’ said Dolly Dhananjay.
Vijay Dinakar, a public transport enthusiast, said that when the BMTC first launched Volvo bus services in the IT corridor of the city, they carried out a ‘Bus Day’ campaign where on a particular day in a month, one could travel on the Volvo service for only Rs 1. “This encouraged many first-timers to use the BMTC and experience its service,” he said, adding that the move would drive consideration to public transport.