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Why Short-Term Rentals Should be Long on Loyalty

It wasn’t that long ago that Airbnb took the world of hospitality by storm. What began with two guys renting out air mattresses in their San Francisco apartment to conference attendees in an attempt to make rent later became the darling of Silicon Valley success stories. In 2020, just 12 years after its first iteration, the company was valued at just over $100 billion in the biggest U.S. initial public offering (IPO) of the year. In an article published in Forbes, author Dina Gerdeman wrote, “Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country s hottest travel spots during peak periods when hotel rooms often sell out, and rates skyrocket, a new study shows.” The Airbnb effect was simple but undeniably attractive to eager travelers: when hotels were fully booked, Airbnb expanded the capacity for rooms. Moreover, these rentals offered young and culture-curious travelers a new take on the traditional guest

Who Has Potential? For Many White Men, It s Often Other White Men

Companies struggling to build diverse, inclusive workplaces need to break the cycle of “sameness” that prevents some employees from getting an equal shot at succeeding, says Robin Ely.

Age-demographic and gender-specific campaigning can reduce the spread of coronavirus

The Manitoba.ca/COVID-19 data shows that the daily highest COVID-19 cases were 593 on Nov. 22. Since then, daily numbers declined to 81 on Feb. 5. As a result, the government eased COVID-19 restrictions on the purchase of non-essential items, haircuts and allowed two designated visitors in a house on Jan. 23, except the northern region. Global News reported on the same day that Polo Park mall in Winnipeg was crowded with shoppers to buy items in stores. Such crowded malls may eventually cause another spike. However, we certainly need to reopen malls and see those malls crowded with shoppers for quality of life and livelihood for businesses and shoppers alike, all the while following public health orders. The concept of complementary goods or services can be applied to quality of life and livelihood, meaning that quality of life cannot be attained without a sustained livelihood. Due to such complex relationships between these two, Manitoba has been gradually reopening the economy f

Leadership Advice for Biden: Restore a Sense of Calm

Leadership Advice for Biden: Restore a Sense of Calm Leadership Advice for Biden: Restore a Sense of Calm by Dina Gerdeman 19 Jan 2021|by Dina Gerdeman Harvard Business School faculty members share their expectations for a Biden presidency and offer advice to the commander in chief as he takes on the raging COVID-19 pandemic and a divided nation. Joseph R. Biden Jr. becomes the 46 th president of the United States at a time when the nation is grappling with several sober realities at once: a deadly pandemic that is claiming the lives of thousands of Americans daily, a bumpy vaccine rollout, a shaky economy with more than 10 million unemployed, and demands for police reform and racial justice.

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