Lenovo APAC picks social media for 12 market duties Details 18 June 2021
Lenovo Asia Pacific has reappointed social media agency SocialGrooves.com as the support hub for all 12 of the APAC markets: Australia and New Zealand, India, Japan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Hong Kong, Taiwan and Korea. The pitch was held in Feburary to March earlier this year and the appointment will last until April 2022.Securing the social hub account for the second year in a row, SocialGrooves.com will seek to provide a social media strategy and coordination that increases engagement rate while further coordinating this strategy at the APAC level. It will also aim to amplify Lenovo’s vision and messaging through proposed social media strategies and reporting.