A data-driven, insights-led digital and BTL creative agency for some of South Africa’s most-loved brands is looking for a Mid-weight Strategist to join their busy team.
The task
Responsible for providing inspirational insight, catalytic thinking and campaign architecture that will lead to ideas that accelerate success for a variety of clients, products, retail platforms and sponsorship activities through BTL and Digital ecosystems.
Key Tasks and Responsibilities:
Work with internal and external teams (brand, creative, and data) to create holistic brand solutions
Employ a ‘data-driven’ approach, making strategic decisions based on data analysis and interpretation
Unpack and understand the client’s objectives/priorities to determine the type of solutions required
Form and clearly articulate a strategic opinion on client problems and opportunity spaces
Define and understand the core target market, i.e., demographic, psychographic, b