When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their…
Cosmetics brand Estée Lauder is experiencing an increasing demand for digital availability in the long run, even as digital sales dip in the short-term.
Affirm and Afterpay are reevaluating their loyalty strategies, shutting down their existing rewards programs as the industry shifts toward paid subscription models.