Telford digital agency lands prestigious honour at UK Startup Awards shropshirestar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shropshirestar.com Daily Mail and Mail on Sunday newspapers.
CCO of MetropolitanRepublic, Paul Warner s account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens.
/PRNewswire/ 5W Digital, the in-house full-service digital agency for 5WPR, announces today the expansion of their Paid Digital Services team, amplifying.
Targeted News Service targetednews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from targetednews.com Daily Mail and Mail on Sunday newspapers.
In today’s ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S
4Capital’s MightyHive partner with Brazil’s leading digital performance agency, Raccoon Group.
Zynga set to acquire Chartboost
Interactive entertainment leader Zynga have reached a deal to acquire mobile programmatic advertising and monetisation platform Chartboost. The definitive agreement will see Zynga take 100% ownership of the unified advertising platform for USD $250m (£179.9m) in cash.
Alongside a global audience of over 700 million monthly users and more than 90 billion ad auctions a month, Chartboost offer their own DSP, SSP, and SSK. As a combined entity, Zynga and Chartboost “possess all the elements of a complete, next generation platform: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s