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Accessibility, convenience attracts young audience, research shows -Newsday Zimbabwe
On top of the list for social media platforms are Facebook (84%), WhatsApp (74%), YouTube (56%), Twitter (47%), and Instagram (40%) due to their accessibility and availability.
Dmitry shishkin
School of media
Aga khan university
Media innovation centre
Graduate school
Digital native consumption habits
East africa
Innovation centre
Facebook instagram twitter
Gen Zs, Millennials mostly pay for trending news
30% pay for political news content
Baga khan
Current affairs
Evolving digital world
Digital native consumption habits
Legacy media
East africa
News content
News report
Gen zs
Generation z
Media consumption
The star
Star newspaper
The star kenya
Kenya news
Star newspaper kenya
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