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The DMCRC is part of the Indian Digital Media Industry Foundation (IDMIF), which has been formed by IBDF, and has 10 members, namely JioCinema, SonyLIV, Disney+ Hotstar, and ZEE5, among others. The advisory was sent out after the Ministry of Information and Broadcasting (MIB) raised concerns over the excessive use of profanity, vulgarity, and obscenity in content produced by certain OTT platforms.
The DMCRC asked member OTT platforms to conduct frequent meetings with content creators and production houses to sensitise them and ensure that content is in due compliance with the self-regulation framework, including the Code of Ethics.