Latest Breaking News On - Digital marketing transformation - Page 6 : comparemela.com

March 1st 2021 13:18 Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG). The ecommerce penetration of grocery shopping - which had been slowly increasing pre-pandemic -  has abruptly spiked over the last year reaching a record 14% in the UK as of January 2021, and 10.2% in the US as of September 2020. By 2025, online grocery shopping is projected to reach 21.5% of total US grocery sales according to Mercatus / Incisiv s new eGrocery s New Reality study. With shoppers now turning to ecommerce channels as part of their everyday purchase journey, FMCG manufacturers are suddenly having to re-evaluate how they create and convert demand for their products and re-consider how and where they invest in brand advertising and marketing. There is a growing need to divert more spend towards digital media to influence their target audiences closer to the online p

United kingdomNich weinheimerJulian smithMercatus incisivFast moving consumer goodsConsumer packaged goodsDigital marketing transformationGeneral managerஒன்றுபட்டது கிஂக்டம்ஜூலியன் ஸ்மித்வேகமாக நகரும் நுகர்வோர் பொருட்கள்நுகர்வோர் ப்யாகேஜ்ட் பொருட்கள்டிஜிட்டல் சந்தைப்படுத்தல் மாற்றம்ஜநரல் மேலாளர்