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Top 5 paid search B2B lead gen strategies for 2024

Top 5 paid search B2B lead gen strategies for 2024
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Andrew wirtzDigital marketing strategist at spectrum communicationsPerformance maxGoogle adsDemand genMicrosoft adsYoutube shortsSearch engineDigital marketing strategistSpectrum communications

6 steps to improve your Google Ads campaigns

6 steps to improve your Google Ads campaigns
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Andrew wirtzDigital marketing strategist at spectrum communicationsGoogle adsAuction insightsQuality scoresSearch engineDigital marketing strategistSpectrum communications

Why your PPC strategy needs a full-funnel approach

Why your PPC strategy needs a full-funnel approach
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Andrew wirtzDigital marketing strategist at spectrum communicationsDemand genGoogle adsLooker studioGoogle looker studioSearch engineDigital marketing strategistSpectrum communications

Google Ads enhanced conversions and first-party data

Google Ads enhanced conversions and first-party data
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Andrew wirtzDigital marketing strategist at spectrum communicationsPerformance maxGoogle adsGoogle analyticsGlobal site tagGoogle tagGoogle tag managerGoogle clickSmart biddingOffline conversionsOffline conversion trackingSearch engineDigital marketing strategistSpectrum communications

How to track Performance Max campaigns with Google Apps Script

How to track Performance Max campaigns with Google Apps Script
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Andrew wirtzMike rhodesDigital marketing strategist at spectrum communicationsAsset groupGoogle adsPerformance maxGoogle apps scriptApps scriptSearch engineDigital marketing strategistSpectrum communications