23 Min
How to plan, deliver and manage your content across digital channels. We discuss how to build content marketing into your customer journeys, the distribution channels available to you, and the importance of brand alignment. You’ll also see some useful planning tools and models. 24 Min
This module introduces you to SEO, why it’s important and how it works. You’ll learn about the key principles of SEO and be introduced to on-page and off-page activity, along with key research and how to apply it. Plus, how search continues to change and what this means for you. 30 Min
Gain an understanding of Paid Search and PPC, how it works, and how it differs from SEO. We also introduce you to the auction model and how this affects costs, along with keywords, key phrases and your targeting options. Plus, learn about what a Quality Score is and why it matters.