The 3Cs of quality email data Details
Data is the new oxygen.
As the use of artificial intelligence (AI) evolves, email marketing finds new applications. While AI has driven spam filtering and fraud prevention solutions for a while, we’re now seeing it increasingly used in content selection, engagement prediction, and journey mapping – to name just a few.
Marketers are benefiting as a direct result. AI helps achieve true one-to-one personalisation and relevance – at scale. This drives greater engagement and builds stronger long-term relationships.
It’s a big reason why email is the consumers’ most popular channel for receiving marketing, scoring highly for relevance and trust (according to the Data and Marketing Association’s research), and programmes are delivering strong return on investment (ROI), especially with AI also enabling more accurate attribution.
Top 17 Digital Marketing Certifications to Advance Your Career in 2021
Upwork is not affiliated with and does not sponsor or endorse any of the services discussed in this section. These services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the services that would best fit their specific needs and situation.
2020 was a challenging year, but also an exciting time for companies to reevaluate their marketing efforts. For marketing professionals like you, that means there’s a lot to review and prep for, including mastering the skills you need to excel at your job and further your career.