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Athleisure wear is one of the few categories of the fashion retail industry that has enjoyed growth during the COVID crisis as lululemon athletica indicates.
(Pixabay )
While much of the fashion retail sector has suffered during the COVID crisis, one category that has boomed is that of ‘athleisure’ wear as millions of locked-down, gym-deprived people look to keeping fit from home.
A number of retailers are shifting their focus towards the category to tap into this boom, including Target, whose All in Motion range has grown to a billion-dollar business since launch a year ago, while in the UK, Marks & Spencer saw online sales of its athleisure range grow 200% in the 6 months to end of September last year. Meanwhile troubled GAP has committed to focusing on its Athleta brand, one of the few success stories at present in the group’s portfolio. As GAP CEO Sonia Syngal put it recently: