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A former television studio in Nottingham has been transformed into an immersive creative production hub that will boost film and TV production in the Midlands and help businesses to reach new audiences using future technologies.The former ITV studios
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Funding to support Nottingham’s cultural recovery with digital aid
A £1.6 million project has been launched to support the recovery of Nottingham’s cultural sector with the development of new immersive technology and techniques to help businesses attract audiences and customers.
Researchers from the University of Nottingham are leading the Experiential and Digital Diversification: Nottingham (LEADD:NG) project which aims to provide SME’s with a range of digital products and experiences using immersive technologies and techniques that will allow them to maximise potential and profit in a post-pandemic.
The University of Nottingham will be supported by Nottingham Trent University and will be working with local partners including: Broadway Cinema, Creative Quarter, Nottingham Castle Trust and Nottingham City Council.