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Rakuten CTO claims low-cost model disrupts pricing - Mobile World Live 09 APR 2021 Rakuten Mobile CTO Tareq Amin ( pictured) credited its low-cost greenfield operation with shaking up the pricey Japanese mobile market, telling a conference its cloud-based model can easily be adopted by other operators to bring down costs by simplifying network requirements. “If you look at the market before Rakuten’s entry, Japan was one of the most expensive countries in terms of data consumption. Today, it is one of the lowest.” The company offers subscribers up to 1GB of data for free and unlimited data for about $27 per month, forcing the three incumbents to reduce tariffs on unlimited plans and introduce offers for low data users.

Mickey mikitaniTareq aminRakuten communications platformRakuten mobileDigital conferenceLight readingMarch subscribeடேர்க் அமின்ரகுடென் தகவல்தொடர்புகள் நடைமேடைரகுடென் கைபேசிடிஜிட்டல் மாநாடுஒளி ரீடிஂக்அணிவகுப்பு பதிவு