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How B2B Players Can Account for Gen Z Decision Makers
Younger B2B buyers are not only influencing the market but are also accelerating demand for more digital and seamless purchasing experiences.
United states
Jacqueline white
Raz ronen
Nathan bhatt
Payment solutions
American express
B enterprises hit generational inflection point
From tradition
Enterprises hit generational inflection
Generational divide
Starts with
Boost payment solutions
Legacy firms prep
Digital buyers who dont want
Legacy laggards
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