tmrFebruary 15, 2021
Broadcast Switchers Market: Increasing Adoption of IP Live Production Technology to Positively Impact Growth
The demand for better quality video and audio from consumers has resulted in products and technology being upgraded at a rapid pace in recent decades. With content being produced in Ultra HD and
4K, transmission in the same format for improved quality of viewing has led to IP live production technology. This is particularly significant for Live Production, where a premium is placed on flexible and efficient system control. Players in this market are increasingly focusing on product innovation so as to replace conventional SDI-based environment with live production systems that offer system control with high efficiency. These efforts are helping to shape the further evolution of the broadcast switchers market.