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Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns
April 14, 2021 11:49 ET | Source: Centro Centro
WASHINGTON, April 14, 2021 (GLOBE NEWSWIRE) Centro (
www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed more than $100 million spent across display, video, native, search and social media.