Bangkok Post - Digital ad growth to slow to 8% in 2024 bangkokpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bangkokpost.com Daily Mail and Mail on Sunday newspapers.
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Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
Songkran Sethesompobe (Jod), the current CEO of Publicis Groupe Thailand, will be ending his time with the Groupe after 11 years of leadership. The Groupe will be moving to a co-CEO structure in the market with Sorada Sonprasit, currently CEO of Brilliant & Million, and Paruj Daorai, currently M