Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined…
No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead…
The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And that growth isn’t…
One of the more unexpected topics discussed at the Digiday Programmatic Marketing Summit in New Orleans this week was the creator economy. But during a…
The advertising industry appears set for a last-second scramble to adapt to a cookieless world if and when Google officially disables third-party cookies in…