Pinterest announced today that its tool for filtering searches by different body types has officially rolled out to users in the U.S. The platform started experimenting with the feature last year and is currently testing it in Canada. As part of today’s launch, Pinterest now features size-inclusive brands on its search landing page, including Eloquii, Ganni, Mara Hoffman, Osei Duro, Gia / Irl, and more. To use the feature, users can type into the search bar and select the “Body Types” option to see four different body types at the top of the results page.
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With seemingly ‘perfect’ social media posts hammering on your self-worth each and every day, it’s easy to get lost in the noise and believe that you might not look as good as you do. Correct posing, professional lighting, getting implants, having the entire day to exercise before photos, taking countless pictures until you get the right one, and photo-editing can turn anyone into an Instagram model or a fitness blogging star. However, it’s an inaccurate representation of reality and it can lead to a lot of pressure for women (especially young girls) to try and copy nigh-unachievable looks.