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Coffee & Convenience: Why Drive-Thrus Make All the Difference Among Today s Consumers

Ryan Stansbury Last year, the pandemic shifted the norm of the food industry. It prompted many brands in the QSR space to rethink their offerings and operations to meet the needs of their consumers, while also adhering to COVID-19 safety guidelines. While in-door dining rooms closed and people everywhere were confined to their homes, coffee remained the number one beverage of choice in the U.S. last year, surpassing tea, soda and even tap water. As the world went through a rapid period of transformation, some things didn’t change – like a coffee lover’s dedication. Many people remained loyal to their coffee consumption by visiting drive-thrus, getting coffee delivered or picking up their cup of joe via curbside.

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