Ecommerce improvements help Nature’s Sunshine to best quarter in company history Riding a great year for the dietary supplement industry and for multi level marketing companies in general Nature’s Sunshine notched its best quarter ever as it reported its 2020 year end final results.
Nature’s Sunshine CEO Terrence Morehead attributed the company’s strong performance to a transformation of the company’s ecommerce platforms which was completed in the second and third quarters. With it, the company rolled out a new auto ship program that has proven popular with consumers.
Digital transformation
“After just a few months, Subscribe and Thrive already represents about 25% of our monthly orders, and we continue to see steady growth in the number of people join the program each month,” Morehead said during an earnings call with stock analysts. A transcript of the call was posted on the site seekingalpha.com.
FTC action on ‘Made in USA’ claims signals heightened risk for industry, attorney says A recent FTC action that hinged on a ‘Made in USA’ claim serves notice that such claims will be under greater scrutiny during the Biden Administration, an attorney says.
The final action, announced by the US Federal Trade Commission last week, was taken against Chemence, Inc., a maker of fast acting superglues sold under store brand names. The initial settlement was announced in late 2020 and calls for the company and its principal, James Cooke, to
pay a $1.2 million fine. The hefty fine came as a result of the firm having violated a previous order dating back to 2018 and Cooke having allegedly perjured himself in 2017 by claiming to have changed the claims to include clarification that the materials in the products were imported.
Usana’s digital improvements bear fruit with 14.5% sales rise in forth quarter of 2020 Usana Health Sciences has ridden the pandemic wave of interest in dietary supplements to a 14.5% rise in sales in the fourth quarter of its fiscal 2020 earnings report.
The multi-level marketing company, one of the world’s largest devoted solely to the sale of nutritional and personal care products, is based in Salt Lake City, UT, but does the lion’s share of its business in Asia. According to industry publication
Direct Selling News, Usana was the world’s 16th largest MLM overall in 2019.
Asia results lead the way
As FTC turnover begins industry expects greater focus on consumer protection Federal Trade Commission Chairman Joseph Simons announced his resignation yesterday, which begins the process of filling slots at the commission with Biden Administration appointees. A reformed FTC is likely to take a stronger line on consumer protection, industry observers say.
Simons’ resignation will take effect on Jan. 29, at which time eight senior staff members will leave as well. Also leaving the panel will be commissioner Rohit Chopra, whom the Biden Administration reportedly plans to nominate as the heat of the Consumer Financial Protection Bureau, a post he also held during the administration of President Barack Obama.