have fun with it. oh, that s the kind of idea i ve had all the time after i ve had a couple beers or i m joking around with my friends and these guys actually did it. or did they? well, yes. and not exactly. there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was in 2008 a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something really different that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indiana jones down a hill in the middle
flapping panels to make it look like a clean ball. this combination of real and fake certainly works. the video s been viewed more than 6 million times. i think most people looked at it and just said, that s awesome. and they didn t care if it was fake or real. you know, they just thought it was funny. in the end, the fact that they built this big thing and took it out and rolled it down the hill and some guy ran in front of it reenacting an indiana jones movie is just hilarious. coming up, drinking and mowing don t mix. i ve been drinking all day. hang on just a second. what are you doing? i got to pee. no matter how much you ve had to drink, are you really going to do that? outrageous, yes. but could it be real? you kinda go like, this can t be real. but it could be because this is clearly a police officer dash cam. digging into this dash cam video when we return to caught on camera: viral videos, do you believe?
something fake look so real? that was the big problem, to get the knowledge, how to use such a video that it looks real. and that, in the end, the pilot steps out of the plane and everybody has to think, oh, my god, he actually landed this plane. to pull it off, drager, along with producer jan barons and post production consultant, michael viksu, combined three different planes. first, a remote controlled model airplane. to make the wing of the remote control plane disappear, they painted it out, frame by frame, replacing it with the blue from the sky. the detailed 3-d aircraft was created with a computer and inserted into footage shot on location at a hamburg airfield. it s the 3-d version of the plane that tumbles to the earth and pulls up for a landing, just in time. i think the biggest challenge for the landing was to create a
a journalist has looked into this for his blog and for time magazine where he s a contributing writer. she was definitely able to confirm that you know, beyond the shadow of a doubt, that this was real, that child was real. and fortunately, that the child was still alive and seems to be healthy. thornburg scored an interview with her after seeing the video go viral. this was one of those videos that you don t just see in one place at one time. i think i got it forwarded to me from 15 people at once. the video is hard to watch. so we re only showing you carefully selected portions. thornburg describes it in its entirety. she starts by sort of rocking it back and forth. holding two hands. and then, before you know it, she s flipped the baby up and she starts to swing it, you know, like she is starting to make pizza dough or something. then she lets go of one arm and she has just got the kid by one hand. a little bit of lariat action.
and a couple days later, took it to location. and on location, catching the scene on camera turns out to be kind of like a movie shoot. we actually shot it over and over again. we actually had a big moving truck with pads on it. the ball would kind of roll into the mattress and collide and stop. and we ended up doing that about four or five times down the rest of the length of the road. and then kind of cut those pieces together to make it look like one fluid roll. there is one part of the video where you see the road flattens out a bit. we actually had to push the ball because there wasn t enough momentum to get over the flat segment. so we were then pushing the boulder and took the people out in post. it is also suspicious that all those lego brooks stay in place for the whole bumpy trip. well, as it turns out, they don t. after the very first roll, pieces started falling off everywhere. there were some things flapping off at different times. in the post production proc