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A new book describing the events leading up to the Beef Checkoff’s implementation and outlining a vast number of happenings since then has caused quite a stir.
Livestock journalist Leesa Zalesky teamed up with former Cattlemen’s Beef Board Communications Director Diane Gumaer to produce a comprehensive textbook style publication that takes the reader through a timeline of events beginning with the rise of Thomas Wilson, a meat packing giant and one of the founders of the American Meat Institute, and ending with details about the checkoff referendum drive and controversial political statements made by the Beef Checkoff’s main contractor, the National Cattlemen’s Beef Association. The 230 plus pages of “A Buck A Head, The Beef Checkoff: Did Greed, Envy and a Thirst for Power Hijack Beef Research and Promotion?” include information from dozens of meat industry leaders past and present.