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To embed, copy and paste the code into your website or blog: .no law firm has ever come to me and defined its brand essence in a way that demonstrates responsiveness to my needs.
By listening to their customers, Maytag understood that they had to make the most dependable appliances in the marketplace. And they did. Thus, began the brand essence that has carried the venerable appliance maker through decades of good business.
Branding has created value for scores of consumer products like Maytag, but professional services firms, like law firms, have not always completely
understood how branding can pay off and help grow the firm’s business.