Lagos Angel Network (LAN) announces New Board of Governors nairametrics.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nairametrics.com Daily Mail and Mail on Sunday newspapers.
Steve Jobs built the biggest consumer tech company of all time because he was the best at welding functionality and aesthetics. But he made that brand lovable by prioritising customer experience.
“You’ve got to start with the customer experience and work back toward the technology – not the other way around,” he famously said.
A lot of companies have taken on this ethos. Startups have dedicated customer experience (CX) units to figure out how to cultivate satisfaction and loyalty in users. One aspect of CX is customer engagement; building relationships with customers through tools like email, live chat, push notifications and the odd shoutout on social media.