Reducing customer anxiety through effective CX
Maxime Blanchard
The Covid-19 fallout has created rising levels of anxiety in society. An omnichannel customer experience (CX) platform improves interactions, reduces response times and leads to happier – and less anxious – consumers.
Perhaps the single biggest impact of Covid-19 has been the high levels of uncertainty and fear it has generated. Add to this the concerns around job losses, a global recession and lockdown that starved people of human attention, and it is no wonder that businesses find themselves dealing with customers who are filled with anxiety.
The question you should be asking yourself as a business leader, says Maxime Blanchard, Zendesk enterprise account executive for South Africa, is this: How do you identify the sources of anxiety, and how do you apply your CX to reduce or eliminate these?