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Datazoom Releases Google Ad Manager Data Enrichment Solution ACCESSWIRE 2020-12-16 New Data Enrichment Services Enables Ad-Supported Content Owners To Understand How Individual Users And Service Conditions Contribute To Revenue NEW YORK, NY / ACCESSWIRE / December 16, 2020 / Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform s Player Collectors with revenue data from Google Ad Manager. Even for streaming-first companies, challenges exist to extract the insights needed to take a data-driven approach to grow revenue and profitability. Although the pandemic has accelerated the need for streaming, and ad-supported streaming has experienced 300% growth, it s estimated that traditional pay-TV companies only bring in one-sixth the revenue that linear TV households generate. Closing this gap will require better understanding of the driving forces behind the success or fail

Diane strutnerBob carlsonGoogle bigqueryKate campbellData enrichment services enables adReal time video data platformPlayer collectorsGoogle ad managerAlexander savageDigital analyticsChief executive officerData dictionariesAzure blob storageGoogle analyticsAmazon kinesisDatazoom video data platform