I m Looking For A Man In Finance : How A Sampled Sound Bite Can Turn A Dance Track Into An Earworm menafn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from menafn.com Daily Mail and Mail on Sunday newspapers.
When you sample speech and put it on a loop, we stop paying attention to the meaning of the words. We start paying attention to the sound, the rhythm and the melody. We hear speech as music.
In her studies of sound illusions, British psychologist Diana Deutsch observed a phenomenon in which the brain will eventually perceive music in a fragment of looped language.