Following a recent competitive pitch process MEASAT Global Berhad ("MEASAT") has appointed FCB SHOUT as its creative agency of record for their first consumer brand, CONNECTme. The pitch required independent agencies to develop a comprehensive content strategy, craft a sustainable narrative and ampl
Darlie Malaysia and FCB SHOUT Malaysia kick-started #SemangatTogether back in April 2022. Developed to inspire Malaysians to come together and help the nation build back what was lost after pandemic, #SemangatTogether has so far seen music, art, and food as central themes that helped lift the spirit
In April 2022, Darlie Malaysia kick-started its ambitious year-long project with FCB Shout, titled #SemangatTogether, with Semangat Hari Raya, a musically driven piece that displays the spirit of Malaysians in conjunction with the Hari Raya celebrations.
Inspired by the resilience of Malaysians, Darlie Malaysia decided to embark on an ambitious year-long project with FCB Shout, called #SemangatTogether. The premise of the campaign is simple yet timely and much needed: now that the nation is on the road to recovery, Darlie Malaysia wants to play a pa