KUALA LUMPUR, Malaysia, July 21, 2022 /PRNewswire/ Huawei successfully concluded the Malaysia HUAWEI Ads Summit today, sharing more about pre-eminent themes in the digital marketing field. The event featured enlightening conversations via two panel discussions with industry leaders and allowed them to share more about the future of personalization and novel marketing platforms that will bring about innovative opportunities. HUAWEI Ads was frequently cited in the conversations due to its substantial benefits in delivering ads to users with seamless precision, establishing it as a prominent platform for future advances in marketing platforms. The first panel discussion featured Tan Lee Chin, Chief Operating Officer (Group Strategy and Content) of MCIL Malaysia, as the moderator of the panel - key topics such as inserting personalized touches to advertising materials were discussed. The esteemed panel of industry leaders, including Kenny Ong, Astro Radio and Rocketfuel Entertainment Dir
"To be able to work with a group of talented and amazing colleagues, who are now friends, has been an experience that has made a mark in my career," Liu said.
Diana Boo steps down from CMO role at Lazada Malaysia marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
DUE to the Covid-19 pandemic and the resulting lockdowns in 2020, retail businesses had to scramble to go online in order to regain sales and survive, while work-from-home workers adapted to shopping online.
Lazada Malaysia chief marketing officer Diana Boo noted that the online shopping platform saw a 300% increase in new sellers on-board last year, via its Pakej Kedai Pintar stimulus plan which aimed to assist local small and medium enterprises (SMEs) to sell online.
“The overall digital economy has grown. We’re not the only e-commerce platform. There are many small businesses that have gone online. And even after the movement control order (MCO) was lifted, consumers continue to stay online, ” said Boo at the Smart Retail: Powering Nation’s Digital Economy two-day live virtual conference, held at end-March.