shady operation, someone is going to try to take advantage of you. that s not the case any more. as you can see the stores are well lit, large, well staffed, knowledgeable staff, our goal is to loan, give you the best deal possible where we can create a clientele and business for to you come become. reporter: more people are finding their way back to the counter. store owners report 10 to 12% buyers in brooklyn, 25% more sellers, traffic up higher in michigan, missouri, maryland, 25 to 50% over this time last year. a guy might pawn his grandmother s wedding ring use the cash to buy gifts for the family and come back next spring with his tax refinanced and buy that ring back. one of the best selling items, diamond engagement rings cleaned up, put in fresh boxes most brides have no idea this new ring came off a pawnshop shelf. if you can get a great deal, tis the season. reporter: why not. thank you rick. sure.
this one store in brooklyn reporting 10 to 12% more buy there s month over last year and 25% more sellers. what about the numbers nationwide? it is not just a local phenomenon. right. store owners always see an uptick this time of year this time more significant, michigan, missouri, maryland up 25, 40% even 50% over last year, selling, pawning, buying, sometimes all three. visitors might pawn their grandmother s wedding ring, use the cash to buy gifts for the family and come back next spring with their tax refinanced and buy that ring back. people are now realizing that pawn brokers sell merchandise, they buy merchandise and they make you a nice sizeable loan on the merchandise giving you the option to come back and retrieve the item for a very small interest rate. one of the best selling items t diamond engagement rings, they are cleaned up like new, put in fresh boxes