‘Tomato juice moments’: ‘When someone is on an airplane, the environment tends to lead them to drink tomato juice because it s something that you don t do at home. I think the on-trade is similar,’ Diageo GB managing director Dayalan Nayager says Diageo GB managing director Dayalan Nayager reflects on a St Patrick s Day like no other for the team behind Guinness, and explains why ‘tomato juice moments’ can help the on-trade bounce back from its Covid symptoms.
St Patrick’s Day 2020 was a watershed moment for Diageo GB boss Dayalan Nayager, as the Guinness maker saw seven figures fly out of the company coffers in a matter of hours instead of the customary sale of what the British Beer and Pub Association estimates is around 14m on-trade pints.