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gen z: Friends may have a bigger influence on Gen Z when they step out to shop

Friends suggestion matters more to Gen Z than an influencers while buying products: Report

India
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Price-sensitive Gen-Z prefers shopping recommendations made by friends

While Gen Z shoppers display a great deal of concern for climate change and sustainability, they are seldom willing to pay the additional cost that goes into making such products

India
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Friends may have a bigger influence on Gen Z when they step out to shop

India s Generation Z (Gen Z) is more likely to make purchases based on recommendations from friends rather than influencers or celebrity endorsements, signaling a shift in perception regarding content creators influence on this demographic. A report by Yuvaa reveals that 71% of Indian Gen Z shoppers prefer environmentally friendly brands, and 63% prefer brands that support social causes.

India
Daltair-marcom
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Christian-dior
Madhura-bachal
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Gen-zers
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Nykaa-fashion
Qyuki-digital-media

Indiantelevision.com's The Ad Linx Reporter dated 26 May 2021 - Global and Indian advertising news, information and data at your fingertips

Indiantelevision.com's The Ad Linx Reporter dated 26 May 2021 - Global and Indian advertising news, information and data at your fingertips
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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Dhatri Bhatt joins Nykaa Fashion as VP Marketing & Communications

Dhatri Bhatt joins Nykaa Fashion as VP Marketing & Communications
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