While Black Friday scenes of people bursting through the doors of a big box retailer and wrestling over flatscreens have largely given way to online shopping deals scored from the comfort of one's home, holiday shopping with a tablet or smartphone comes with its own pitfalls this year.
Companies such as Amazon rely heavily on reviews. However, among a certain set of users, the system can be controlled. In response, Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot announced the launch the Coalition for Trusted Reviews, a cross-industry collaboration committed to protecting access to trustworthy consumer reviews worldwide. Members will define best practices…