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so again it unforced error, never had happen jon. jon: i think of the past marketing campaigns that bud light had. there is bud knight night, thers the dog and so forth. they had some great marketing campaigns that really connected with their core audience, their buyers. devon mulvey not so much. applied sales for example first thing to think of when you think of anheuser-busch the great commercial that used to play drink every christmas there is the bud bowl bud versus bud light they had such great marketing campaigns. and here i think it was just a matter of folks in the marketing department at the top decided okay we are going to go woke. we are going to show we are part of this movement as far as transgender s are concerned. you look at gallup s polling on this for example, jon, 69% of americans say other biological

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