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Playboy Spirits PLAY HARD Vodka Seltzer Expands to Illinois and Announces Partnership with the Chicago White Sox

PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits' entry into the global ready-to-drink (RTD) market, connects with Playboy's fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art "Bunny Head" on its 12-ounce slim cans, with plans for other notable art-inspired graphics to be featured on subsequent release

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Playboy Brand Hard Seltzer Becomes Official Sponsor Of The Chicago White Sox

The Playboy brand has entered into the hard seltzer category and has partnered with the Chicago White Sox.

United statesGeorge mcdonielWhite soxHugh hefnerPrecedence researchMost major league baseballChicago white soxChicago whitePlay hardOfficial ready to drink sponsorGuaranteed rate fieldDevon belterGlobal brand directorMajor league baseball

Playboy Spirits Launches Play Hard Vodka Seltzer

Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has announced the launch of Play Hard a premium line of vodka seltzers.

United statesKeith haringAndy warholMarc bushalaPlayboy spirits launches play hard vodkaPlayboy spiritsSpirits investment partnersPlay hardHard seltzersMango dragon fruitGrapefruit yuzuPineapple passion fruitApple pricklyDevon belterPlay hard vodka seltzerPlayboy spirits

Playboy enters vodka market with cans featuring Andy Warhol s bunny art

Playboy enters vodka market with cans featuring Andy Warhol s bunny art
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United statesPeter maxAndy warholMarc bushalaKeith haringPlayboy spiritsSpirits investment partnersRare harePlay hardDevon belter