NOW Magazine
Queens of business: How drag became a career
With the bars and clubs closed, drag queens like Tynomi Banks are tapping new audiences (and big brands) to make money By Julia Mastroianni
Tynomi Banks went from backup dancing to starring in a Super Bowl commercial.
Just under 100 million viewers watched Tynomi Banks glammed up and dressed in gold and white. Playing Medusa in a 15-second Wealthsimple commercial, the Toronto drag queen joined the exclusive group of drag performers to appear in a Super Bowl spot (RuPaul has starred in two).
The job was completely unexpected, Banks says. She had recently written an article for Wealthsimple about her expenses as a drag queen, and she suspects she was “freshly on their mind.”