Despite the lingering impact of the COVID-19 pandemic, the Chinese government remains bullish on the growth of outdoor sports and leisure activities with the sector's total output value expected to surpass 3 trillion yuan ($414 billion) by 2025.
The Beijing 2022 Winter Olympics has given the country’s ice and snow sports industry a massive boost. According to the National Bureau of Statistics, a record 346 million Chinese people are now taking part in winter sports.