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15th January 2021
Coca-Cola European Partners (CCEP) and the Monster Energy Co. have unveiled a new support initiative to help convenience retailers maximise energy drink sales.
The ‘Sales Supercharged’ website provides product info, insights on the latest trends in the category, and tips on merchandising.
CCEP stated that the initiative is designed for retailers looking to take advantage of growing energy drink sales; a sector which has grown by £72.5m over the last year. It claims that more than two-thirds of this has been delivered by the Monster brand, which is now worth £287m in the UK.
The Monster Energy portfolio also includes Relentless, worth £42m, and the Reign Total Body Fuel brand.