Nearly two and half years after the Covid-19 outbreak erupted, operators are optimistic about the recovery of the hospitality sector and keen to expand across Europe. Nevertheless, they are also facing challenges with their existing pipeline while adjusting to the new normal via evolving their operating structures and contractual terms.
Cushman & Wakefield presents the findings of surveys conducted among over 180 senior executives of leading hotel operators active in Europe. The surveys were carried out from H2 2021 to Q1 2022 across nine different markets: the Iberian Peninsula, UK & Ireland, France, Benelux, Italy, DACH, CEE, SEE, and Turkey.
Major urban getaways remain as the go-to markets
Paris, London, Rome… it’s no surprise Europe’s bustling capitals are once again among the most sought-after destinations for hotel operators who expect them and other getaway cities to fully recover by 2024 (according to 87% of respondents). Notwithstanding, some interesting trend
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