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The Boutique Fitness Brand Hits Significant Strides with Franchise Expansion Strategies; Closes in on its Year End Goal of Opening 400 Gyms Nationwide
NEW MEXICO – Burn Boot Camp, a leading boutique fitness franchise, continues to meet milestones in 2021. The brand recently announced it has signed three agreements to bring franchises to New Mexico – The first ever in the state. Sites are being evaluated for locations in Rio Rancho and East Albuquerque with Santa Fe following quickly behind. Igniting the growth into New Mexico, these state-of-the-art facilities will be three of five gyms targeted for the state, with further expansion planned for both the Albuquerque and Santa Fe markets.
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KINGWOOD, Texas, May 25, 2021 /PRNewswire/ Burn Boot Camp, a leading boutique fitness franchise, has reached a major milestone in its national expansion strategy and celebrated its 300
th gym opening in Kingwood on Monday, May 24. Located just outside of Houston, the state-of-the-art facility joins Burn Boot Camp s roster of 13 existing gyms in the state as the brand continues to seek out growth opportunities in Texas cities like Dallas, Fort Worth and Austin.
The Kingwood Burn Boot Camp is owned and operated by Rebecca and Eric Parsons, a husband-and-wife team that are local to the area and both passionate about fitness. As part of the brand s commitment to the health and safety of its teams and members, this location will be one of the first to feature a ventilation system complete with sanitizing UV lights via its supplier partnership with Big Ass Fans.
Archive piece from 2017.
As you go about your business in the weight room, have you ever glanced over at a personal trainer during one of their client sessions and idly asked yourself something like,
Dang, I wonder if they ever happen to notice what I m doing over here? Good news! While your gym s fitness professionals obviously can t leave their charges to deliver you some kind of stern
pro bono talking-to, they do see you, and they have a lot of feelings to share about. all the myriad things you re doing wrong. (Perhaps this is, in retrospect, one of those questions to which you didn t want to know the answer.)
Devan Kline This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Morgan and Devan Kline started Burn Boot Camp in 2012 with just $600 in their pockets.
In 2017, they opened their 100th location. In 2019, they reached $100 million in total revenue.
They attribute their success to being trainers themselves and having a unique franchise model.
Morgan and Devan Kline cofounded Burn Boot Camp (BBC), a boutique gym franchise known for its challenging 45-minute workouts, in 2012 after leasing an indoor gymnastics center and its parking lot.
They were permitted to run camps indoors in the morning and outdoors on evenings and weekends. Devan, who previously played in the minors for the San Francisco Giants, said it cost them their last $600 in savings to get off the ground.