Best Media Info: With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage| Ad Craft News
Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15 May and 21 May, 2021 (Week 20), Dettol Toilet Soaps led the chart with 555.13
HUL & Reckitt Benckiser were the top advertisers in the genre.
12 Jan, 2021 - 09:39 AM IST | By indiantelevision.com Team
NEW DELHI: Covid2019 impacted nearly every genre on television. People were forced to stay indoors and as a result they spent a lot of time watching news, movies, music and shows on TV, resulting in a massive viewership spike.
Films / shows, news and music were the key source of entertainment for the audiences. The music genre platforms created curated lists to offer respite to audiences from news of the pandemic. However, the genre was hit in terms of advertising, like many others.
linkedin According to report by BARC India, ad volumes on TV in the second half of 2020 increased by 12% (compared to 2019). This came after the first half of the year saw a 18% decrease in advertising volumes. Overall, in 2020, ad volumes decreased by 3%. The FMCG sector saw advertising volumes increase by 9%. Digital products (e-com products and services, auto rental services, gaming, matrimonial etc.) grew by 20$. Auto and durables dipped by 23% and 41% respectively. HUL remained the top advertiser in 2020. Its ad volumes increased to 294 (million seconds) from 226 in 2019. Reckitt Benckiser, P&G and ITC were second, third and fourth respectively on the list. Colgate Palmolive broke into the top five with an 31 million seconds of advertising in the year compared o 27 in 2019. Godrej Group and the Government of India were sixth and seventh, both of which reduced advertising in the year.