A Detroit digital marketing agency that has helped grow the online presence of companies such as the furniture maker Floyd, Detroit Bikes and Rocket Fiber has been acquired by a Los Angeles branding and marketing agency.
Marketing Supply Co., located in Detroit s Islandview neighborhood across the Detroit River from Belle Isle, is now Phenomenon s third location around the country, along with Los Angeles and Chicago. As a part of the acquisition, Marketing Supply Co. has been renamed Phenomenon Detroit.
Terms of the deal were not disclosed.
“We’re excited to partner with MSC because they have a great track record of driving growth for clients, said Krish Menon, founder and CEO of Phenomenon, in a news release. Phenomenon, which has 65 employees, has worked with Pepsi, HBO Max, Intuit and others.