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Pharma has embraced new strategies and tech for the R&D and manufacturing of products, but commercialization strategies and tech remain unchanged. While direct-to-consumer pharma spend has increased, the call to action for patients is inconvenient and unpersonalized: a static “talk to your doctor”
2 months ago
Program unites academia and industry, providing students with a real-world, skills-based education and direct connections to leaders in healthcare marketing and communications
NEW YORK–(BUSINESS WIRE)–The NYU School of Professional Studies (NYU SPS) Division of Programs in Business starts the spring session of its new Certificate in Healthcare Marketing and Communications (HM&C) at a time when the skills needed to communicate effectively in this field are in greater demand than ever before. The healthcare and pharmaceutical industry, and marketing and communication jobs related to this field, continue to expand as healthcare providers and pharmaceutical companies build out their brands and realize their full commercial potential.