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Cruise
Holland America Line’s former boss to join Azamara, as new owners reveal plans for fourth ship 29 Jan 2021
Sycamore Partners has wasted no time since announcing its acquisition of Azamara, announcing a new senior appointment as well as plans to expand the cruise line’s fleet.
Orlando Ashford has been named as the incoming executive chairman of Azamara, with his appointment to become effective upon the completion of Sycamore’s
$260 million acquisition, which is expected to occur in the first quarter of this year.
Ashford most recently spent more than five years as president of Holland America Line, before
The acquisition of the Pacific Princess will expand Azamara s overall capacity by 33%.
The Pacific Princess ship will join Azamara s fleet as the line s fourth ship, and the first to be added under its soon-to-be owner, private equity firm Sycamore Partners.
The ship will be a sister to Azamara s other three former R-ships, the Azamara Journey, Quest and Pursuit, and will expand the fleet s overall capacity by 33%. Carnival Corp. said last week that it had sold the 1999-built R-class Pacific Princess, which had been operated by Princess Cruises, to an undisclosed buyer. It had been the only remaining R-class ship not sailing for Azamara or Oceania.