22 December 2020 3 min read
This case study demonstrates how Latrobe City Council’s ‘International Rose Garden Festival’ transformed the traditionally in-person festival into a virtual experience for guests to enjoy from the comfort of their own home.
Background:
The International Rose Garden Festival is an annual celebration of award winning rose arbours, garden beds and trees transformed into festival by lighting, performance and sound held in Latrobe Valley for its third consecutive year. As a food and wine fiesta, this event is traditionally run as an in-person community stallholder event in which producers showcase amazing produce from the Gippsland region. Visitors typically enjoy a relaxing picnic-style setting amongst the main attraction of the rose garden itself, underscored by musicians, international presenters and performers over the course of three days.